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Leaving the corporate world behind…

August 9, 2017
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Tamkeen Butt is the founder of Charu, a healthy food organization, with the vision to help local farmers grow. Tamkeen left her career as a digital marketer and moved to Hunza, from where she now operates her business. Tamkeen had been using the internet to help companies sell more for than 10 years, however, she always thought she could do a lot more. Internet is a powerful tool in today’s world, which gave her the idea to help local farmers reach out to maximum number of people.

After thorough research on farming, shelf life of products, demand and storage, along with sustainability, Tamkeen decided to go ahead with Specialty oils, which are a healthy part of the diet of Hunza and Nagar population. Tamkeen was involved in the entire value chain, from production to packaging. But sky is the limit. Tamkeen wants to carry on her journey of discovery from Hunza to beyond, and bring healthy food to everyone’s kitchen and stomachs in the country and eventually the world.

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